PYRO
Pyro is a canned cocktail company aimed to bring people together. They are drinks that ignite conversation, new connections, and great memories. The concept is finding connection and community within chaos. Everyone is looking for a spark, and Pyro is precisely that.
The word "Pyro" can be defined as "a person who has an uncontrollable impulse to start fires," making it the perfect namesake for a company that wants to bring the heat. The Pyro logo symbolizes this connection persisting through the divide.
The packaging for the Sparky Citrus Spritzer, Molten Mango Sour, and Glowing Grapefruit Gimlet is limited to the color of flames. The imagery associated with connectivity, for example, a web, school of fish, and chains, are abstracted to have the same movement patterns as fire and its embers. The descriptions for each beverage use adjectives that allude to fire, such as "hot," "blazing," and smokey."
The advisements further reiterate the passionate connections Pyro seeks to facilitate. "Break the ice or start the fire" and "Rekindle the spark" are transit shelter ads that each feature an individual favor, while a billboard reading "ignite your inner (pyro) maniac" advises the final flavor.
Bring the heat
Lighters are the final promotional material for Pyro. They feature abstracted patterns from the cans and two slogans from the identity. Many moments of connection begin with "Do you have a lighter?" and Pyro is there to bring the spark in those moments too.
